Initiative launched to enhance financial literacy and investment awareness

Salalah: The "Safe Investment Journey" initiative, organised by the Financial Services Authority (FSA), Muscat Stock Exchange (MSX), and Muscat Clearing and Depository Company, embodies the efforts of the participating institutions to enhance financial literacy and investment awareness.The initiative is part of the events of the Khareef Dhofar (monsoon) season 2026 and will continue until the second of August at the Salalah Gardens Mall commercial complex. The initiative seeks to spread financial literacy through an interactive experience that simulates the investor's journey. It begins with learning the basics of investment and the procedures for opening an investor number, moving through exploring investment opportunities and products, verifying licensed entities, and monitoring the performance of investment portfolios, culminating in making conscious investment decisions that promote safe investment and mitigate risks.The initiative includes a station titled "A Session with a Financial Advisor," allowing visitors to meet daily with specialists in the securities sector to provide awareness guidance and consultations, and to answer their inquiries. This aims to enhance their confidence and enable them to invest according to sound principles.The corner also features a pavilion dedicated to children, offering a daily program of educational and interactive workshops and activities under the supervision of specialists in children's literature. This includes storytelling, educational games, coloring, competitions, and practical activities, with the aim of simplifying financial and investment concepts, developing financial awareness, and enhancing thinking skills and sound financial decision-making among children in a manner suited to various age groups.The organizing entities affirmed that spreading financial and investment literacy represents one of the fundamental pillars for building a more efficient and sustainable capital market. They noted that raising the level of awareness among investors contributes to enhancing market confidence, mitigating investment risks, and consolidating the principles of transparency and responsible investment. This supports the objectives of Oman Vision 2040 in developing the financial sector and enhancing its contribution to the national economy.