India’s Biggest Hotel Chain Is Following Its Biggest Travelers

India’s largest hotel chain is shifting its focus from catering to international luxury travelers to serving the country’s growing middle class. With plans to expand to 700 hotels, the company recognizes that catering to domestic demand, which values both luxury and consistency, is more sustainable than targeting a dwindling pool of high-end international guests. This strategic pivot underscores the changing travel dynamics in India, where domestic tourism is on the rise, and it signals a broader trend of global hospitality chains adapting to local markets. This move could significantly impact the local economy and the hotel industry's growth trajectory in India.