‘Incredible’ new Oreo flavour is spotted in Tesco, Asda and Morrisons for just £1.50 a pack

OREO has unveiled a brand-new flavour as part of a major shake-up of its biscuit range. The cookie giant is also introducing new sharing formats for biscuit fans. Oreo has released a new cookie dough flavour Credit: Oreo The star of the new range is Oreo Double Creme Cookie Dough, which gives the classic chocolate sandwich biscuit a sweet makeover by replacing the traditional filling with a cookie dough-flavoured creme. Each biscuit also contains extra cocoa pieces mixed through the filling for added crunch. Sign up for the Money newsletter Thank you! The launch marks the first Double Creme extension in the range, giving fans even more cookie dough flavour in every bite. The new 157g pack is hitting the shelves of Tesco, Morrisons and Asda at only £1.50. Alongside the new flavour, Oreo has unveiled Crunchy Bites Mini Snack Bags, featuring bite-sized Oreo cookies aimed at shoppers looking for a convenient on-the-go snack. For those looking to share, the biscuit giant has also introduced a 396g Oreo Sharing Tray, packed with 36 biscuits and featuring a resealable lid. Completing the line-up is Oreo Enrobed White, which is joining the permanent range after proving popular as a seasonal Christmas launch. The biscuit is coated in a smooth white chocolate-flavoured covering, offering a more indulgent twist on the original Oreo. Most read in Money Sophia Burger, brand manager at Mondelēz International, said: “Oreo has always been about bringing playfulness and enjoyment to the biscuit aisle, and the latest additions to our portfolio, such as Oreo Cookie Dough Flavour, is a great example of how we are continuing to innovate with flavours that resonate with shoppers.” Comment now