'I'll never forget the time FIFA gave me a red card,' Toronto cannabis shop owner says

The Toronto cannabis shop that got a legal notice from FIFA for selling an unauthorized 'FIFA Bong' destroyed the items and embraced the unexpected publicity, turning a potential legal battle into a marketing bonanza. This clash with FIFA, one of the world's most powerful sporting organizations, has catapulted the obscure store into the global spotlight, highlighting the fine line businesses tread when dealing with trademarked merchandise. The incident underscores the tension between commercial interests and intellectual property rights, sparking discussions on brand protection and free enterprise.