IE Business School Turns ABB Bank’s Transformation Journey into a Case-study

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Postmedia has not reviewed the content. by GlobeNewswire IE Business School Turns ABB Bank's Transformation Journey into a Case-studyAuthor of the article:The case study highlights ABB Bank's strategic and digital transformation, Agile adoption, technological modernization, and AI-driven growth priorities. GNWBAKU, Azerbaijan, Oct. 14, 2026 (GLOBE NEWSWIRE) — ABB Bank’s transformation journey has become the subject of a case study at IE Business School, one of the world’s leading business schools.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountThe case study, developed by IE Business School Professor Antonio Zabaleta Moreno, is titled “ABB Bank’s Next Frontier: Choosing the Scope and Path of Growth.” It presents the Bank’s successful strategic and digital transformation in recent years, the implementation of an Agile operating model at ABB Bank, its technological modernization, and AI-driven development priorities as a real-world business case for students.This advertisement has not loaded yet, but your article continues below.The case study covers ABB Bank’s journey from the challenging circumstances it faced in 2016 to a new stage of development achieved through transformation, as well as the Bank’s strategic goals for 2026–2028.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againIn developing the case, Professor Antonio Zabaleta Moreno referred to a number of tangible indicators demonstrating the success of ABB Bank’s transformation. One such indicator is the 16-fold increase in the number of users of the Bank’s mobile application over a five-year period. The number of ABB mobile users increased from approximately 171,000 in 2020 to 2.6 million in 2025. The application’s rating rose from 1.2 to 4.9, while ABB Bank’s Net Promoter Score (NPS) for digital channels increased from 48 to 77.The Bank has also successfully implemented its Agile transformation. Today, ABB Bank operates 14 Agile domains and more than 80 Agile squads. As a result of adopting Agile ways of working, the time required to develop and launch a new product has been reduced from 243 days to 59 days.More than 1,113 people have graduated from ABB Tech Academy, established by the Bank in 2019, with 83% of graduates securing employment.This advertisement has not loaded yet, but your article continues below.The case study explores the broader adoption of artificial intelligence solutions, the expansion of digital capabilities, entry into new markets, and the development of services integrated into customers’ everyday lives as a lifestyle partner among the key priorities for ABB Bank’s next stage of growth.Abbas Ibrahimov, Chairman of the Management Board of ABB Bank, said: “For us, ABB Bank’s transformation is not only about renewing technologies and processes, but also about transforming the way we think, the way we work, and the way we serve our customers. The fact that our experience is being studied as a case at such a respected academic institution as IE Business School demonstrates that the positive experience we have gained is also generating interest within the international business community.”Professor Antonio Zabaleta Moreno said: “Developing this case has been a truly rewarding experience, and I am deeply grateful for the fantastic collaboration with the leadership at ABB Bank. ABB Bank is an amazing institution that has undergone a remarkable evolution to become an innovative digital pioneer. I am thrilled with the final result of this project and cannot wait for students to explore the strategic choices shaping the future of this ambitious, AI-first bank.”This advertisement has not loaded yet.This advertisement has not loaded yet, but your article continues below.ABB Bank’s achievement is also significant in a broader context, as it reflects growing international academic interest in the digital and organizational transformation taking place across Azerbaijan’s banking sector.The case study is available here.More information about ABB Bank’s modern, useful and universal products and services is available at the Bank’s branches and offices, on ABB Bank’s official website, through the 937 Contact Centre, and via the Bank’s official social media channels.Media contact:Yedgar JafarovPress SecretaryYedgar.jafarov@abb-bank.azThis advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. 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