IDC: Apple grows Mac shipments as broader PC market declines

Apple managed to buck the trend in a declining PC market during Q2 2026, achieving significant shipment growth while other major vendors struggled. This marks the first time in over two years that the broader market has seen a downturn. Analysts highlight Apple's resilience and strong consumer demand for its Mac products, suggesting that the company's focus on innovation and premium pricing is paying off amid a broader industry slump. This shift could have implications for how competitors position themselves and strategize going forward.