Iconic lingerie brand that brought Wonderbra to the UK plunges into liquidation after 125 years
AI Summary
Gossard, the iconic lingerie brand that brought the Wonderbra to the UK, has filed for liquidation after a 125-year run. The brand's collapse on May 14 marks a significant loss for the retail sector and leaves a gap in the market for traditional undergarments. This move highlights the ongoing challenges faced by long-standing businesses in an ever-evolving retail landscape, where modern online retailers and changing consumer habits have left many legacy brands struggling to stay afloat.
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