Ice cream wars heat up: 99 cones now change hands for a sweat-inducing SEVEN POUNDS in Britain's latest heatwave

In Britain's scorching heatwave, a bold challenge has emerged where participants trade 99 ice cream cones for a grueling seven pounds, highlighting the rising costs of this popular summer treat. As temperatures soar, prices have skyrocketed, with some areas seeing a single scoop costing almost ten pounds. This unusual contest not only underscores the economic pressures faced by consumers but also showcases the lengths people will go to beat the heat, even if it means enduring a physically demanding task.