I turned my Vinted hobby into a full-time job — I’ll make £100,000 this year

The 25-year-old quit her minimum wage job to launch a pre-loved clothes business (Picture: Chloe Lovett/SWNS) Just under a year ago, Chloe Lovett was working a minimum wage job at her local spa, selling old clothes on Vinted when she needed some extra cash. Now the 25-year-old earns up to £400 every day through the resale app, and is on course to make £100,000 by the end of the year. ‘I was using Vinted just for a bit of money on the side,’ she explains. ‘I had done it on and off for a few years but always got busy with other stuff. But in September I just decided to give it my all and see where it takes me.’ Chloe, from Sheerness, Kent, credits helping her partner, Jake, with his marketing agency for giving her the necessary transferable skills to start her business. At the beginning, he’d drive her to people’s houses to collect bags of clothes, and she’d sell them from her home. The entrepreneur is set to make £100k by the end of the year (Picture: Chloe Lovett/SWNS) However, she was soon running out of space, and when Jake couldn’t continue driving her around, she decided to find somewhere for people to drop their items off. In May, she opened her first in-person location, ‘Lovett Or List It’, in a former council building near her home. And the store, which has rails of secondhand clothing all organised by colour and size, quickly took off. Ask Metro Use AI to go deeper into the stories you care about – powered by Metro and trusted publications. ‘I am fully booked six days a week,’ Chloe says. ‘It is honestly so busy. I didn’t think it would take off like this.’ Chloe buys unwanted clothes from customers by weight before reselling them online and in store, She also gets other resellers buying items that her clientele aren’t interested in, ensuring there’s no wasted stock. Chloe’s shop is organised by colour and size (Picture: Chloe Lovett/SWNS) ‘Because it is pre-loved, it is all one-off pieces,’ says the 25-year-old. ‘People come in weekly just to see what I have got new in.’ She says her favourite items are classic staples that can be worn for years over fast fashion trends, adding: ‘It’s crazy what people have and what people don’t wear. ‘It’s a lot of stuff that they had bought in the sale. They picked it up because psychologically they thought they were getting a saving even if they didn’t like the item or know where to wear it.’ Though the shop is popular, most of Chloe’s income is from Vinted sales, and she also launched a standalone website last week. Chloe has scaled the business quickly (Picture: Chloe Lovett/SWNS) At the moment, she’s the only employee – but her Jagdterrier, Dolly, has become a favourite with customers. ‘When my dog is not in here, every single person who comes in asks where the dog is,’ she jokes. ‘She gets paid in treats!’ Despite her success, Chloe admits she’s ‘learning along the way’, and has at times struggled with ‘imposter syndrome’. ‘I thought that no one knew who I was or what I was doing,’ she explains. ‘It obviously went crazy. Now the money is coming in, but I am really stingy; I won’t go out and spend it.’ Dolly is a regular feature at the shop (Picture: Chloe Lovett/SWNS) Chloe’s journey has come a long way from selling from her house last September, but in her view, this is only the start. The dream now is to move to a commercial industrial unit in six months and look to hire more staff then. ‘Loads of people were saying that I should get someone in, but I enjoy doing every aspect myself,’ she says. ‘Give it six months, and I will definitely need someone to help me, but I just really enjoy my own company.’ Deals of the Day Amazon has slashed the price of Cetaphil's bestselling sensitive skin products Parents can save up to 30% on Kickers school shoes ahead of the new term The back-to-school hack that's helping parents avoid queues and sold-out sizes Could your hair be wavy rather than straight? This brand thinks so Could your star sign improve your skincare routine? This new beauty launch thinks so All round, Chloe feels she ‘definitely made the right choice’ taking the plunge with her business, adding: ‘I love working on my own and doing what I want to do.’ More Real Life from Metro Do you have a story you’d like to share? Get in touch by emailing MetroLifestyleTeam@metro.co.uk Arrow MORE: Attention girlies — South London’s best car boot is heading north of the river Arrow MORE: ‘I was in the shower when he entered’: Shocking figures expose women’s safety risks in UK hotels Arrow MORE: M&S revives cult St Michael label in new Aries collaboration The Slice Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.