'I don't think we ever lost innovation': New Apple CEO John Ternus defends Apple's track record as his first September launch comes to a close

'I don't think we ever lost innovation': New Apple CEO John Ternus defends Apple's track record as his first September launch comes to a close

(Image credit: Future) John Ternus has barely been CEO of Apple for a fortnight, and he's already caused quite the stir. Some of this is to be expected; Apple's September event is barely in the rearview, and the dust has far from settled following the announcement of the long-awaited iPhone Duo.Still, it's one small interjection he made in a video interview with TechRadar and Tom's Guide (see below) that tells me a lot about his relationship with the company he now governs.In addition to discussing the new devices launched this week, we had the opportunity to ask Ternus about his views on AI, wearable tech and becoming CEO of one of the world's largest and most eminent tech companies; plus, crucially, his view on innovation.When our Editor-at-Large, Lance Ulanoff, asked about his plans to reinvigorate the brand's image when it comes to innovation, Ternus replied: "I don't think we ever lost innovation." Apple’s new CEO on what comes after iPhone Duo | Inside John Ternus' first week - YouTube Watch On Is it ever enough?The unavoidable truth is that the "iPhone moment" is, perhaps, once in a generation; and there's a lot more competition in the playing field now than there was back in 2007. That being said, it's hard to argue that there's been no innovation under Tim Cook's tenure.From Apple silicon chips (2021) and Touch ID (2013) to Face ID (2017) and the world's first over-the-counter direct-to-consumer ECG in the Apple Watch Series 4 (2018), there's been plenty to shout about — even though recent years have maybe been a little quieter, barring the Vision Pro... but that's not much to write home about yet.Of course, Ternus' quick retort garnered some reactions nonetheless, with commenters across our TikTok and YouTube accounts arguing that true product-level innovation had been lost at Apple for many a year. So, what do you think?Sign up for breaking news, reviews, opinion, top tech deals, and more.Cook had a difficult job, without a shadow of a doubt: huge boots to fill in the wake of Steve Jobs' passing, a grieving user base and fanbase, plus lofty expectations to steer the Apple ship through everything from a global pandemic to hardware supply chain chaos; and that's just in recent years.Apple's still kicking, with a strong set of products, devoted audience and a seemingly optimistic future under Ternus' leadership. Only time will tell what's in store for this new era after the iPhone Duo.Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Josephine Watson is TechRadar's Managing Editor - Social & Engagement. Josephine is an award-winning (PPA 30 under 30 2024), NCTJ-trained journalist. Having previously written on a variety of topics, from pop culture to gaming and even the energy industry, she joined TechRadar to support general site management. She is a smart home nerd, champion of TechRadar's sustainability efforts as well and an advocate for internet safety and education. She has used her position to fight for progressive approaches towards diversity and inclusion, mental health, and neurodiversity in corporate settings. Generally, you'll find her fiddling with her smart home setup, watching Disney movies, playing on her Switch, or rewatching the extended edition of Lord of the Rings... again.

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