Hudson Williams wore this cardigan. Then the Indigenous designer's business went viral

Hudson Williams's choice to wear a cardigan from Indigenous designer Justin Jacob Louis at a New York event sparked significant attention and boosted the designer's visibility. The cardigan, along with an orange ribbon, symbolized support for the National Day for Truth and Reconciliation, highlighting the importance of Indigenous representation and recognition. This viral moment underscores the growing cultural shift towards acknowledging and uplifting Indigenous voices in mainstream media and fashion. The designer's sudden rise to fame could lead to more opportunities and greater visibility for Indigenous-led businesses.