How Tom Holland Became the New King of Press Tour Style

Tom Holland summer is officially upon us. The English actor is about to dominate multiplexes with Christopher Nolan’s The Odyssey and Spider-Man: Brand New Day, which means a marathon of big-time premieres and photocalls. Over the past month, Holland has zigzagged across the globe promoting both films—and he’s been dressing like he knows every stop is another chance to deliver an advanced-level fit.A press tour of this magnitude demands a wardrobe to match, and Holland has more than delivered. Working with stylist Crystalle Cox, he’s assembled one of the year’s strongest celebrity fashion runs, cycling through an all-star roster of designers without ever looking like he’s trying too hard.“When we first chatted about this run, Tom was up for doing something different from what we’ve seen him do before,” Cox says. The two have been working together for a few years now, having met through Zendaya and her power stylist, Law Roach. This back-to-back summer blockbuster press tour marks their biggest excursion to date, with Cox beginning her prep back in February. Given that the two press tours were overlapping, Cox wanted to ensure that each movie had its own distinct vibe. For The Odyssey, they leaned into earthy tones and more mature styles; Spider-Man could skew more playful, featuring color-coded winks to the web-slinging superhero.Last month, Holland kicked off a Brand New Day Euro trip in Barcelona with a clean, simple Jacquemus look—a black work jacket and trousers over a Spidey red dress shirt. He followed that up a week later in Berlin with a less obvious bit of fan service: a cream leather jacket, blouson-style shirt, and blue jeans all courtesy of Prada, which nodded to an outfit Peter Parker once wore in the comics. “That [look] was a testament to Law and method dressing,” Cox says of the latter. “It’s a bit harder to lean into that for men sometimes. But I did a bunch of research on the comics and found some easy character references we could lean into without being too on-the-nose.”Later that same night came a custom double-breasted Celine suit paired with a deep red shirt and tie. The next day in Rome, Holland sported a workwear-inspired Balenciaga look designed by the house’s new creative director, Pierpaolo Piccioli, before finishing things off in a shimmering mahogany Louis Vuitton suit by Pharrell Williams. That’s a murderer’s row of custom looks from fashion’s biggest houses all in just over a week.It would’ve been understandable if Holland and Cox had taken their foot off the gas once the press tour for Nolan’s mythological blockbuster began. Instead, they seemed to floor it.At a London photocall in early July, Holland kept things relaxed in a cropped, boxy custom Prada leather jacket with faded blue jeans, before going full Savile Row for the film’s premiere. His bespoke Gieves & Hawkes suit featured pinstripes that spelled out “The Odyssey” in Morse code—a detail so nerdy that it somehow circles back to being incredibly cool. A stop in Paris brought another tailoring flex: a single-breasted suit cut from an iridescent green-and-bronze fabric by another historic British tailor, Anderson & Sheppard, paired with an Ami Paris shirt and a Charvet tie.When the crew landed in Mumbai a few days later, Holland pulled out arguably the strongest casual look of the tour: a crisp white T-shirt, deconstructed linen jacket, and an almost impossibly great pair of balloon trousers, all from Jacquemus. The proportions were just exaggerated enough to be fashion-forward without drifting into costume territory. For the Indian premiere, Holland donned a Celine suit in a deep royal blue—far richer and more saturated than your typical navy two-piece—and ditched the tie to loosen things up in the Mumbai heat.Finally, Holland’s formalwear reached a new peak this week at The Odyssey’s New York premiere. The 30-year-old donned a custom look from Jerry Lorenzo’s latest Fear of God collection, featuring a collarless jacket with a single, asymmetric lapel that appeared to float across the chest. Styled with lightly flared trousers and suede ankle boots, the silhouette felt unmistakably Lorenzo: clean and contemporary, luxurious and quietly radical. “It was such a collaborative process from when we first received the look until Tom put it on,” says Cox. “It was a real pinch-me moment because Jerry is such an incredible designer. It was such a great way to conclude the Odyssey run.”Holland occupies rarefied air right now, with two enormous studio movies arriving almost back-to-back. Rather than playing it safe, he and Cox have used the moment to steadily raise the bar. “We knew we both wanted to step it up for this big moment,” Cox says. “It’s been fun to have the time to play with [the clothes] in a way where he feels comfortable and cool.”Holland recently said that The Odyssey marks “the start of a new chapter of my life.” Judging by the past few weeks, that fresh beginning extends well beyond his filmography. His wardrobe has become more confident, more adventurous, and more assured without ever feeling overworked. No matter what else this latest chapter brings, Holland seems to have already figured out the dress code.