How to Watch Apple's 'Surprise and Shine' September 9 Event

Apple is hosting an online streaming event for the public and press on Wednesday, September 9 at 10:00 a.m. Pacific Time. The company is expected to announce new iPhone 18 Pro models and a new foldable iPhone alongside new Apple Watch models, and potentially AirPods 5 and other products during the event, dubbed "Sunshine and Shine." Here's how you can watch it and when, wherever you are in the world. There are multiple ways to watch the September 9 event, with details listed below. We've also included a useful guide on when the event will take place in your particular time zone. Apple Events Website With the Apple Events website, you can watch the event live on a Mac, iPhone, ‌iPad‌, PC, or any other device with a web browser. The Apple Events website works in Safari, Chrome, Firefox, and other main browsers. Just navigate to www.apple.com/apple-events/ using a web browser at the appropriate time to watch. You can visit the site now to add an event reminder to your calendar. YouTube Apple also plans to stream the event live on YouTube, which is perhaps the easiest and most efficient way to watch because the YouTube live stream can be viewed on every platform where YouTube is available, which is pretty much all platforms, from smartphones and tablets to consoles and smart TVs. Apple has posted a placeholder for the September 9 event on YouTube, and you can visit it now to set an event reminder. Apple TV App Apple used to have a dedicated Apple Events app on the Apple TV, but ahead of WWDC 2020, it was folded into the Apple TV app. On event day, there will be a prominent ‌Apple TV‌ app section dedicated to the live stream, which can be watched on any device where the ‌Apple TV‌ app is available. This includes the ‌Apple TV‌, iPhones, iPads, and Macs, as well as select smart TVs, streaming devices, and gaming consoles. If you have an ‌Apple TV‌, the ‌Apple TV‌ app is one of the best ways to watch the event live. Apple hasn't updated the ‌Apple TV‌ app with the new event as of yet, but it should be added soon. 12 Reasons to Wait for the iPhone 18 Pro What NOT to Expect at Apple's 'Surprise and Shine' September 9 Event When to Watch the Apple Event Apple's event will take place at 10:00 a.m. Pacific Time, like most Apple events. Event times in other time zones are listed below. Honolulu, Hawaii — 7:00 a.m. HST Anchorage, Alaska — 9:00 a.m. AKDT Cupertino, California — 10:00 a.m. PDT Phoenix, Arizona — 10:00 a.m. MST Vancouver, Canada — 10:00 a.m. PDT Denver, Colorado — 11:00 a.m. MDT Dallas, Texas — 12:00 noon CDT New York, New York — 1:00 p.m. EDT Toronto, Canada — 1:00 p.m. EDT Halifax, Canada — 2:00 p.m. ADT Rio de Janeiro, Brazil — 2:00 p.m. BRT London, United Kingdom — 6:00 p.m. BST Berlin, Germany — 7:00 p.m. CEST Paris, France — 7:00 p.m. CEST Cape Town, South Africa — 7:00 p.m. SAST Helsinki, Finland — 8:00 p.m. EEST Istanbul, Turkey — 8:00 p.m. TRT Dubai, United Arab Emirates — 9:00 p.m. GST Delhi, India — 10:30 p.m. IST Jakarta, Indonesia — 12:00 a.m. WIB next day Shanghai, China — 1:00 a.m. CST next day Singapore — 1:00 a.m. SGT next day Perth, Australia — 1:00 a.m. AWST next day Hong Kong — 1:00 a.m. HKT next day Seoul, South Korea — 2:00 a.m. KST next day Tokyo, Japan — 2:00 a.m. JST next day Adelaide, Australia — 2:30 a.m. ACST next day Sydney, Australia — 3:00 a.m. AEST next day Auckland, New Zealand — 5:00 a.m. NZST next day MacRumors Coverage If you're not able to watch or just want to follow along with us as we watch the event unfold, visit MacRumors.com for our liveblog or follow us on Twitter at MacRumorsLive for our live tweet coverage. Both the MacRumors site and our X (Twitter) account are excellent ways to discuss the new announcements with other Apple enthusiasts as Apple unveils its new products. Later in the day and throughout the week, we'll also have much more in-depth coverage of all of Apple's announcements, so make sure to stay tuned. Popular StoriesiPhone 18 Pro: Nine Reasons Not to Upgrade This YearMonday September 7, 2026 5:01 am PDT by Tim HardwickApple is set to unveil new iPhone 18 Pro and iPhone 18 Pro Max models on Wednesday, September 9, and the devices are expected to feature a design that's largely similar to the iPhone 17 Pro models, with a peppering of enhancements inside. Major changes are not expected until next year, when Apple is expected to introduce a radically redesigned 20th-anniversary iPhone. 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