How to watch Apple event today: iPhone 18 Pro, iPhone Duo, more

Today is Apple’s big September launch event, with a tagline: ‘Surprise and shine.’ Here’s how to watch the Apple event live, and a roundup of new products rumored to debut. iPhone 18 Pro ‘Surprise and shine’ event: How to watch today’s Apple event live Today is arguably Apple’s biggest day of the year, with a major product launch that kicks off John Ternus’s CEO era. The iPhone 18 Pro launch event will happen today at 1:00 p.m. ET / 10:00 a.m. PT. The event is being streamed live for viewers around the globe. We’re expecting a pre-recorded video, as has become Apple’s norm. You can watch the ‘Surprise and shine’ September event in several ways: Apple’s YouTube channel via this livestream Apple TV app on any device Apple’s Events website Any of these options is a great way to follow along with the announcements. New products reportedly coming: iPhone 18 Pro, iPhone Duo, new Apple Watch models, more We’re expecting a packed slate of new products at Apple’s September 9 event. Here’s everything rumored to be coming: iPhone iPhone 18 Pro: Big camera upgrades, A20 Pro, new colors, updated Dynamic Island, more iPhone 18 Pro Max: Larger battery, possibly exclusive camera feature iPhone Duo: First-ever foldable model Apple Watch Apple Watch Series 12: Upgraded S-class chip, more health features Apple Watch Ultra 4: New health sensors, design updates, more AirPods AirPods 5: New models with upgraded Active Noise Cancellation There’s also an outside chance of some new Home products launching, including a new Apple TV 4K, HomePad home hub, and HomePod mini 2. The latest rumors point to October debuts being more likely, but we’ll find out soon one way or the other. What are you most excited to see at today’s Apple event: iPhone 18 Pro, iPhone Duo, or something else? Let us know in the comments. *Buy iPhone with 15% discount from Apple refurbished Best iPhone accessories AirPods Pro 3 (now only $199, down from $249) MagSafe Car Mount for iPhone 10-year AirTag battery case 100W USB-C fast charging power adapter AirTag 2 (now only $79 for 4-pack, down from $99) FTC: We use income earning auto affiliate links. More.