How to Show Up in AI Answers: The Owned, Earned, and Syndicated Trifecta

Buyers now open ChatGPT and ask which company to hire, and roughly two out of three Google searches end without a click. The answer those systems give is built from a content trifecta, owned, earned, and syndicated, not from paid advertising. Companies have about six months to become the cited answer before the defaults harden around their competitors.When buyers ask AI which company to hire, the answer is built from owned, earned, and syndicated content, not ads. What it means for PR and the ne...