How to Make a Company AI-Native (Without Building Anything)

I've been helping companies add AI to their products since early 2023. Two years doesn't sound like much. But in AI time, it's multiple generations. We've gone from "ChatGPT can write emails" to agents running workflows to AI systems coordinating with other AI systems. Through all of that, the failure patterns stayed the same. Most teams think becoming AI-native means building AI features. Ship a chatbot. Add a copilot. Sprinkle some RAG on the knowledge base. That's not what AI-native means...