How to automate newsletters without sacrificing quality

How to automate newsletters without sacrificing quality

Most newsletter automation fails for one of two reasons. The first is that it barely automates anything meaningful. It schedules an email, maybe pulls in a couple of links, and still leaves a human doing all the real work: deciding what matters, tightening the copy, checking the sources, and making sure the finished piece is actually worth sending. The second is worse. It automates too much, too blindly, and produces low quality content which erodes trust every time it lands in someone’s inbox...

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