How the producer of 'Fleabag' finds hits at the Fringe

The Edinburgh Fringe Festival has been the launching pad for two of the biggest hits in recent TV history: "Fleabag" and "Baby Reindeer." The producer behind these shows, a name that's still relatively under the radar, has a knack for discovering innovative theater that later finds massive success on screen. This producer's strategy of finding hidden gems at the Fringe highlights the festival's role in nurturing groundbreaking talent and ideas. It's a testament to the power of small, intimate performances to eventually resonate on a global scale.