How the New Bedford Whaling Museum turned a bad Google review into free marketing

The New Bedford Whaling Museum faced a scathing Google review calling it the "worst aquarium ever," but smartly turned this negative feedback into a marketing opportunity. By responding directly and humorously to the review, the museum showcased its wit and turned a potential public relations disaster into a viral story, drawing attention and visitors. This incident highlights how institutions can use social media savvy to turn setbacks into opportunities for engagement and publicity, emphasizing the importance of a proactive, positive online presence.