How Texas Tech’s new stadium naming rights deal with Galaxy stacks up to rest of Big 12

Texas Tech officially announced the next era of its football stadium naming ventures Friday, confirming a deal with AI company Galaxy to rename Jones AT&T Stadium to Galaxy Stadium. Housing campuses around 70 miles from Lubbock, the Galaxy deal is worth around $75 million over 15 years, per On3’s Brett McMurphy. Those number stacks up nicely for the Red Raiders amongst their Big 12 counterparts. Back in November 2025, Arizona announced a stadium naming rights deal with Casino Del Sol, valued at more than $60 million over 20 years. That averages to around $3 million per year. At the time, Arizona Athletics said it was the largest stadium naming rights agreement in the Big 12. Houston has recently re-upped its deal with Texas Dow Employees Credit Union (TDECU) back in 2023. TDECU has held the naming rights over the Cougars’ stadium since the facility opened in 2014. Houston announced an extension with TDECU three years ago, worth $20 million as the credit union would maintain rights until at least 2034. Mountain America Credit Union has held the rights over Arizona State’s football stadium since 2023. ASU announced the change from “Sun Devil Stadium” to “Mountain America Stadium” to the tune of a 15-year, $60 million deal. It was the first time the program had sold its naming rights. Looking around the nation, Arkansas will enter its own lucrative naming rights deal starting next year. The program inked a deal with CommunityAmerica Credit Union, renaming the stadium to CommunityAmerica Razorbacks Stadium starting in 2027. The deal is worth $70 million over 13 years. Join the conversation with other Red Raiders on the Inside The Double T forum. Subscribe today to get the most in-depth Texas Tech sports and recruiting coverage. Follow us on X: @RedRaiderSports Like and follow us on Instagram @rrs_rivals & like us on Facebook.