How Oakley’s Post Apocalyptic Comic Is Blueprinting Its Next Era Of Real World Design

Oakley constructs worlds that look like they were pulled directly from a sci-fi blockbuster. For nearly fifty years, the brand has functioned more like an experimental design lab than a traditional apparel company, treating eyewear as vital equipment for an incoming future. Now, with Future Genesis, Oakley is doing something radically different: they’ve released a downloadable comic book series that serves as a direct blueprint for their upcoming, real-world product innovations.The storytelling...