How Norway flipped Trump’s name-calling into destination marketing

How Norway flipped Trump’s name-calling into destination marketing

After President Donald Trump called Norway a “shithouse country,” its tourism agency turned the insult into a marketing opportunity to promote its designer bathrooms. Trump criticized Norway at a rally in Michigan on October 25 because he didn’t receive the Nobel Peace Prize, which is awarded by the Norwegian Nobel Committee. Disparaging the Nordic nation with a term he’s previously used for Haiti, ​Libya, Somalia, and Yemen, Trump said he didn’t want immigrants...

Original Source

Read the full article at Fastcompany →

KhanList aggregates and links to publicly available news content. We do not host full articles from third-party sources. Always verify important information with original sources.