How ‘Love Island’ Became “Digital Primetime” With ITV Studios Enabling Fans’ “Daily Conversation”
At the inaugural StreamTV Europe conference in Lisbon, executives discussed how they keep fans engaged even the show doesn't air and just how popular water bottles and a game have become.
Original Source
Read the full article at Hollywoodreporter →KhanList aggregates and links to publicly available news content. We do not host full articles from third-party sources. Always verify important information with original sources.