How Levi’s turned FIFA’s stadium censorship into one of the biggest brand moments of the World Cup

For fans lucky enough to make their way to a World Cup game this season, they might spot cheering fans, overpriced snacks, and of course, soccer. One thing they will not see is logos from non-FIFA sponsors—even if their name is on the stadium. But one brand is leaning into this limitation. Due to a “debranding” mandate from FIFA, companies with naming rights to stadiums across the 16 host cities in Mexico, Canada, and the United States are seeing their names and logos temporar...