How I Built an AI Voice Agent to Cut COD Returns by 40%

A D2C brand in India tackled high COD (Cash on Delivery) return rates by developing an AI voice agent, reducing returns by 40%. Traditionally, high return rates of 20–30% led to significant losses, with an estimated monthly drain of ₹75,000–1,25,000 for a brand processing 1,000 orders. To combat this, they replaced costly manual telecallers, which cost ₹25,000–40,000 per month, with the AI agent, achieving substantial savings and operational efficiency. This innovation underscores the potential of AI to optimize traditional business processes in ecommerce.