How GoPro went from viral camera sensation to a victim of smartphone ubiquity

GoPro, once the go-to action camera for capturing extreme sports and adventure moments, has seen its market shrink as smartphone cameras have become nearly indistinguishable from dedicated devices. Analysts argue that the rise of high-quality smartphone cameras has made GoPros obsolete for most users, except for the most dedicated enthusiasts and professionals. This shift underscores a broader trend where smartphone ubiquity is reshaping consumer preferences, impacting not just GoPro but the entire action camera market. This transformation highlights how rapidly technology can render once-innovative products outdated.