How Google’s A.I. Search Is Imperiling the Open Web

With Google increasingly integrating artificial intelligence into its search engine, users are spending more time within Google's ecosystem, raising concerns among website operators about declining traffic. This shift not only threatens the open web's diversity but also questions the balance of power in the digital marketplace. The implications extend beyond mere traffic loss, impacting the very fabric of online information accessibility and the economic viability of independent websites. It's a significant development that underscores the evolving dynamics of search technology and its broader impact on the internet.