How Focus Features and Curry Barker thought outside the box to make horror fans obsessed with ‘Obsession’

Focus Features wants to make people obsessed with its newest horror movie—and it seems to be working.  Obsession, written and directed by Curry Barker, follows Bear (played by Michael Johnston) as he uses a mysterious, supernatural One Wish Willow toy to make his crush, Nikki (Inde Navarrette), fall in love with him. However, he soon discovers it comes with shockingly sinister and scary results.  The movie was screened at the Toronto International Film Festival (TIFF) last fall a...