How Fazit’s Founders Invented a $40 Million Beauty Category—and Said No to Private Equity

How Fazit’s Founders Invented a $40 Million Beauty Category—and Said No to Private Equity

Fazit co-founders Aliett Buttelman and Nina La Bruna invented a genuinely new beauty category and turned glitterfreckles into a global phenomenon. Having hit $40 million in sales, the company has one simple goal: be iconic.

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