How ‘budget baiting’ stars like Coleen Rooney & Molly-Mae cash in from fans with cheap knock-offs of their designer gear

COLEEN ROONEY’s Primark range hit the high street this week. With pieces starting at a purse-friendly £6 for a T-shirt, you might think the Wag would be wearing her own gear. But no . . . Coleen Rooney stepped out in Wilmslow, Cheshire wearing an outfit costing £2,250 Credit: Eamonn & James Clarke You can pick a similar outfit to the one Coleen wore on her trip in Wilmslow, Cheshire, from Primark for below £50 Credit: Eroteme Instead, the mum of four stepped out over the weekend in designer clobber worth an an estimated £2,250. She rocked a £1,420 pink striped polo shirt by Miu Miu and £850 Alaia mesh ballet flats. Shoppers can get themselves a near-identical look for less than £50 at Primark. But Coleen, 40, isn’t alone in so-called “budget baiting”. Plenty of celebs endorse cheap clothes and then kit themselves out in expensive brands themselves. We reveal those guilty of designer double standards. MOLLY-MAE HAGUE When Molly-Mae Hague, who was previously PLT’s creative director, wore a £40 cream buckle blazer from the retailer Credit: Instagram However, for her Paris trip in 2025, she instead rocked a pricey £250 blazer from The Frankie Shop and £450 Loewe vest Credit: Instagram REALITY TV star Molly-Mae Hague, 27, reportedly earned millions as creative director for budget online fashion store Pretty Little Thing. But her own style choices are lavish. Stepping out in 2021, she wore a £250 white blazer from The Frankie Shop and £450 Loewe vest. And rather than PLT jewellery, which starts at £4.80, Molly-Mae – who is engaged to Tommy Fury– opted for a £37,400 Cartier gold and diamond bangle, Rolex watch said to cost £29,350 and Vintage Alhambra bracelets worth nearly £12,000. GEMMA COLLINS Gemma Collins stunned in a patterned ensemble as part of her Boohoo collab Credit: Boohoo Gemma’s go-to outfit, a matching Versace co-ord, often retails for up to £2,500 Credit: BackGrid TOWIE star Gemma Collins has launched budget plus-size edits with sites Boohoo and In The Style. But The GC, 45, likes to splash out on her own wardrobe. Despite telling her millions of social media followers to buy from her In The Style range, which has included a £7.40 tracksuit perfect for nipping to the shops, Gemma’s go-to outfit was a matching Versace co-ord. It often retails for up to £2,500, with matching £350 slides. In fact, she won’t leave her Essex mansion unless she is in designer gear. MEGAN FOX Megan Fox launched her Boohoo collab in 2021 Credit: Felisha Tolentino At the 2021 Billboard Music Awards, Megan instead chose to wear a Mugler black sheer cutout midi dress, which retailed for £886 Credit: Getty WHEN actress Megan Fox, 40, launched her Boohoo collaboration in 2021, her own style was far from cheap. Her look relied heavily on head-to-toe luxury outfits, such as custom Mugler cut-out dresses, which retail from £1,000. During Megan’s promo for her collection, she wore a Boohoo dupe. But on her days off, she appeared to revert to five-figure custom designer clothes. There was a backlash on social media from people annoyed that she was paid to advertise synthetic Boohoo dresses while choosing not to wear the brand herself. PARIS HILTON Paris Hilton dazzled in a metallic Boohoo dress for her 2018 collectionCredit: Refer to source When she stepped out for a Kim Kardashian Skim’s party in 2019, she went head-to-toe designer with a Fannie Schiavoni gown Credit: Getty SOCIALITE and reality TV star Paris Hilton, 45, made waves with her nostalgic Boohoo collection in 2018. Her sparkly Year 2000-inspired crop tops and dresses from £8 were pegged heiress glamour on a budget. Yet Paris’s frequent arrivals at LA airport or nights out in Beverly Hills are a masterclass in top-end luxury styling. She did wear Boohoo for publicity snaps, then immediately reverted to brands including Chanel, Dior and Balmain. In 2019, she donned a particularly sparkly silver dress by Fannie Schiavoni. It looked like one from her Boohoo edit – but at more than £3,000, it definitely didn’t carry a budget price tag. RITA ORA Rita has a long-standing deal with Primark – and modelled this blazer coord for them Credit: Primark Rita’s white, bespoke designer suit can start at £1,000 and can go up to £6,000 Credit: Getty DESPITE a huge deal to front her own Primark collection, singer Rita Ora is often spotted in high-end brands like Chanel and Prada. At the 2024 British Fashion Awards, Rita, 35, sported an oversized blazer and wide-leg trousers from her own Primark range. But the following year at an Emmy’s After Party in Los Angeles, she opted for a white, bespoke designer two-piece suit instead. Custom tailored suits like this one typically start at £1,000 and can go up to £6,000. AMANDA HOLDEN Amanda has a purse-friendly collection with Lispy, with dresses starting from £40 Credit: instagram/lipsy But Amanda’s custom J’Aton Couture look can start from £5,000 and can easily top £15,000 Credit: Getty BRITAIN’S Got Talent judge Amanda Holden, 55, launched a purse-friendly collection with retailer Lipsy in 2023. Glam-looking dresses cost from £40. Amanda can often be seen outside London’s Heart Radio studios, where she hosts the breakfast show, in a range of eye-catching outfits. But she is also often snapped in gorgeous gowns, such as this custom J’Aton Couture look for Global Radio’s Make Some Noise gala in 2025. Dresses like these from the brand retail from £5,000 and can top £15,000.