How Brooklyn stole Polo

The 1980s New York gang chronicled in this new photo book dramatically altered the perception and image of Ralph Lauren's preppy brand by incorporating it into their hip-hop streetwear style, effectively "stealing" Polo for the urban youth culture. This transformation highlights a fascinating cultural exchange where high fashion and street culture collided, reshaping fashion trends and influencing the way brands are perceived today. This story underscores the dynamic and often unpredictable nature of fashion as a reflection of societal shifts and urban influences.