How are the TV picks decided for the World Cup's round of 32?

The process for selecting TV coverage for the 2026 World Cup's round of 32 is intricate, involving negotiations between tournament organizers and global broadcasters. These decisions factor in various elements, including team rankings, fan demand, and geographic regions, to ensure diverse and strategic coverage. This complexity ensures that the most compelling matches reach the widest possible audience, highlighting the importance of broadcasting in bringing global sports events to life. For a deeper dive into the mechanics, check out the full article on BBC Sport's Ask Me Anything team.