How Aora Beauty Founder Nour Tayara Made Sustainability Beautiful

Courtesy of Naked Beauty PodcastNour Tayara joins the Naked Beauty Podcast to talk about his innovative and 100% plastic-free beauty brand, AORA. During the conversation with host Brooke DeVard, he shared how he found his place in Lebanon’s underground queer scene and shaped his life’s motto to be kind and engaging to everyone, wherever you are. They talk about how Nour supplemented his scholarship by taking guerrilla marketing jobs and how they changed his mind about his electrical engineering major. Nour explains how an incredibly high test score landed him an internship and ultimately a full-time role at L'Oréal, where he worked for 13 years.AdvertisementADVERTISEMENTAs Nour’s role and responsibilities evolved, he learned more about the waste and overconsumption plaguing the industry. Always prepared to innovate, he pitched a plastic-free brand to his management, which was promptly rejected. While reeling from a series of difficult events, Nour shared that a four-month break in Mexico City ultimately led him to his co-founder. The pair were aligned on building a brand that celebrates Mexican culture and is 100% plastic-free. Join them for an incredible conversation about what happens when you stay open to possibilities for your future and your principles are immovable. Nour details what it means to him to bring color to the clean beauty movement, why Mexico has always been a lifeline, and what it feels like to disrupt an industry.Watch the full episode below:AdvertisementADVERTISEMENTAdvertisementADVERTISEMENTAdvertisementADVERTISEMENT