How a pesky Jordan copycat dribbled around Nike in China

In China, a brand named Qiaodan has evolved from a minor annoyance into a significant competitor for Nike, the global sportswear giant. Initially dismissed as a simple imitator, Qiaodan has now developed a sophisticated market strategy that's increasingly challenging Nike's dominance in its largest overseas market. This shift underscores the intense competition in the global sportswear industry, where local brands are leveraging unique strategies to carve out their own niches. For Nike, this development highlights the need to adapt and innovate to maintain its market position.