How 3 women invented the sports bra out of pure discomfort

It was the height of the jogging craze. Jim Fixx’s “The Complete Book of Running” became a bestseller in 1977. Even President Jimmy Carter caught the jogging bug, lured by an accessible way to keep fit. One of the millions of ordinary joggers quietly had a brainwave that would produce a now-ubiquitous symbol of female athleticism: the sports bra. Lisa Lindahl had never been particularly athletic; she was the kid who’d skip gym class with her best friend. But working at the Unive...