Housing market affordability is so stretched that this $23B builder is shelling out $55K incentives per home

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. During the Pandemic Housing Boom, many publicly traded homebuilders achieved record profit margins as home prices soared and buyer demand ran red hot. Once the national housing demand boom fizzled out in the summer of 2022, many large homebuilders including Lennar—a giant homebuilder with a $23 billion market capitalization—made affordability adjustments where and when needed to...