Hilton and Air Canada at Skift Data + AI Summit 2026
At the Skift Data + AI Summit 2026, Hilton and Air Canada highlighted the importance of establishing solid data and event architecture before implementing AI features. The discussion underscored that investing in AI without a robust underlying framework can lead to ineffective outcomes. This conversation is crucial for the travel industry, which is increasingly relying on technology to enhance customer experiences and operational efficiency. The emphasis on foundational data infrastructure suggests a shift towards more strategic tech investments.
Original Source
Read the full article at Skift →KhanList aggregates and links to publicly available news content. We do not host full articles from third-party sources. Always verify important information with original sources.