High-Protein Snacks Are About to Get More Expensive—Here’s the Surprising Reason Why

With the nation's fixation on high-protein diets, snack makers are feeling the pinch as whey protein isolate supplies dwindle. This shortage is causing prices for high-protein snacks to rise, and it's not just about demand but also unexpected production issues. This development matters because it could lead to changes in the availability and affordability of popular protein-rich foods, affecting both consumers and the broader health and wellness market.