Here’s why Uber is cancelling Uber X

Most recently, it has introduced the Uber Electric and Moto to its Johannesburg customers. E-hailing giant Uber will discontinue one of its longest offerings, UberX, from 1 September. This comes as the company has been focusing more on budget-friendly options to accommodate middle- to low-income groups. Most recently, it has introduced the Uber Electric and Moto to its customers in Johannesburg. An end of an era “We’re officially saying goodbye to the classic product to make way for a simpler, more tailored lineup,” Uber said. “Whether you’re looking for an everyday budget saver or a bit of extra legroom, we’ve upgraded your options so you can ride exactly how you want to.” UberX offered mid-range, comfortable cars with more legroom that could seat up to three passengers, such as the Toyota Corolla. Uber offerings The email to customers further explained that UberGo, Comfort and Black will still be available. UberGo is for passengers who want to save up, offering a smaller car and a lower price. “Perfect for quick zips around town when you’d rather spend your money at the coffee shop than on the ride there,” said the e-hailing company. Then the Comfort offering, which offers riders extra legroom compared to UberGo. “Newer cars, extra space, and you can request a quiet driver if your social battery is at 1%. Upgrade your daily commute without breaking the bank.” It is easy to confuse Comfort and UberX, as they both provide similar experiences and use similar cars. Offerings of elites The e-hailing giant will keep its offerings for the upper-middle- and high-class: Uber Black. This is for people who sometimes want to “make an entrance.” This offers premium cars: Audi, BMW, Mercedes-Benz; however, at a higher price tag. Uber Black is currently only available in Johannesburg and Cape Town. The e-hailing giant will still keep its ‘reserve’ option, where riders can book a trip in advance. “Book your trip up to 90 days in advance with locked-in pricing and an on-time pickup guarantee. Ideal for early-morning airport runs when missing a flight isn’t an option.” The future Uber said riders will not need to update their app or re-enter their details. “Next time you open your Uber App, you’ll simply pick between the available products that best suit your needs.” It is unclear whether the company will also be phasing out its options, such as the UberXL for six passengers and the van for up to seven passengers, as the email to customers only mentioned Go, Comfort, Black, and Reserve. A comment from the e-hailing giant will be added once received.