Her soda disruptor brand sold for $2B. Now she’s coming for hydration

Eighteen months ago, Allison Ellsworth had a huge payday when her prebiotic soda brand, Poppi, was acquired by PepsiCo for $1.95 billion. Now she’s launched her next venture. After weeks of teasing followers on social media, Ellsworth on Nov. 9 unveiled Jetty, a line of sports and performance drinks and powders, at Target, Amazon, Whole Foods, and Sprouts Market. With five flavors of ready-to-mix electrolyte powders and bottles, Jetty is trying to carve out space in the multibillion...