Hello X: Twitter is having a moment, Apple CEO John Ternus just proved it

X seems to be the new playground for Big Tech CEOs. Almost everyone from Apple's new CEO John Ternus to Nvidia boss Jensen Huang have made their X debut this year. Elon Musk couldn't be happier.X aka Twitter is having a moment. Almost every Big Tech CEO suddenly wants a piece of it. Nvidia CEO Jensen Huang. Meta CEO Mark Zuckerberg. Apple CEO John Ternus. The list is growing. Elon Musk it seems couldn’t be happier. Musk once called X aka Twitter the “de facto public town square.” In other words, according to Musk, X is a digital place where anybody and everybody could come and be rest assured that they would be heard. The recent influx of the who's who from Silicon Valley proves Musk was spot on with his assessment and bet on the micro-blogging platform he purchased in 2022. In 2026, we have some of the biggest names in tech not only joining X but actually putting out posts driving conversations and boosting engagement for all stakeholders. Take the case of John Ternus as an example. Ternus is the new CEO of Apple. He officially took over the role from Tim Cook on September 1. One of the first things he did on becoming Apple CEO was taking to X to post a simple “hello” seemingly to let the world know that he had arrived. His profile says he joined X in June 2026, but the account remained largely dormant until September 1, the day he became the CEO of Apple. Within hours of making his first post Ternus had crossed 500K followers. The post itself garnered over 60M impressions. Even Elon paid him a visit to post “congrats.” Simultaneously, Tim Cook who is now executive chairperson at Apple, took to X to send “lots of love to the Apple community” who had been a “constant source of inspiration” for him all these many years as Apple CEO. Musk responded to Cook as well congratulating him on “an epic career at Apple.”Compared to Ternus, Cook has been more active on X. As Apple’s new CEO, Ternus would be expected to start posting a bit more frequently than before. Duty calls as they say, and it is important to stay connected with the community even more so ahead of their upcoming September 9 iPhone launch event. But Apple and its CEOs are not alone. This year we are seeing some of the biggest names in tech, many who have traditionally stayed away from social media, not just joining X but actually using it to connect with users. We have seen Nvidia CEO Jensen Huang join the platform earlier this year to post an open letter announcing his support for open-source and open-weight AI. Mark Zuckerberg similarly made his X debut this year when Meta was ready to announce its big AI breakthroughs as well as to share his views on open-source AI. For Zuckerberg, things were always crystal clear. He had Facebook and he made all his announcements there. Some news would also trickle down to other platforms he owns like Instagram. X, as you might assume, was not on priority. Apple and Nvidia have been known to rely heavily on their own newsrooms to disseminate information. X, again, was never a priority at least for their C-suit executives. Until now, that is.We do not know what changed but one thing is clear that with AI becoming ubiquitous, having real voices on public channels are more important than ever which is why even the most high-profile executives—like CEO of Nvidia and Apple—are breaking from convention of exclusivity and engaging directly with the common folk. X aka Twitter, they probably believe now more than ever, is the right platform to meet their users where they are. Even if X is another option, it is an option that they can no longer ignore. Either way, Elon Musk couldn’t be happier. - EndsPublished By: Divya BhatiPublished On: Sep 2, 2026 16:44 IST