Heinz makes major change to plastic ketchup bottles in UK and shoppers are delighted

HEINZ has revealed a major change to its plastic ketchup bottles and shoppers are delighted. The innovation will be a welcome change for fans who regularly use the bottle on many different foods. Heinz is confident fans will love the new product, releasing in time for grill season Credit: Getty The customisable lid has three different settings Credit: Heinz The company has introduced the “love lid”, which allows consumers to customise just how much sauce is squeezed out of the bottle each time. The lid features three settings, like, love and crazy love, offering a bit more sauce in each setting. Sign up for the Money newsletter Thank you! The change will likely prove ideal for adding small dips for fries and hot dogs while also offering more generous servings on burgers. Nina Patel, vice president, global Heinz at Kraft Heinz, has praised the move and said it is reflective of the many ways fans consume ketchup. She said: “We all experience love differently and our fans’ connection to ketchup is no exception. “People have deeply personal rituals around how much ketchup they squeeze, and we celebrate every one of them. “Whether they ‘like it,’ ‘love it,’ or have full-on ‘crazy love,’ there’s no wrong way to enjoy Heinz.” Shoppers have expressed their joy on a LinkedIn post with one user saying: “Great strategic and inventive thinking.” Most read in Money Another posted: “Brilliant creative work.” Heinz has said the product was inspired, in part, by discussions with consumers about what the ideal ketchup-to-food ratio was. The cap is intended to offer better control for sauce flow. The Love Lid is available for a limited time as part of a grilling-season bundle in the US and UK. Comment now