Heidi Caillier for Joon Loloi Collection (2026): Exclusive Interview

What Should a Rug Cost? Heidi Caillier Says It’s Less Than You ThinkConsider the AD100 designer’s second collab with Joon Loloi your affordable shortcut to pattern-maxxingHeidi Caillier sits in a southwest Colorado home she designed.Courtesy of Joon LoloiEven an AD100 talent like Heidi Caillier—whose stacked resume includes Kendall Jenner’s viral Wyoming mountain retreat and other notable projects that span Colorado to Carmel-by-the-Sea—is not afraid to be frugal with her accessories. “Rugs are definitely not something that [I] typically splurge on, even in [my] own projects,” she divulges, “so I love how accessible this collection is.”Caillier’s affinity for affordable pieces in this category informed the “collected, eclectic, and timeless” assortment of 37 rugs and dozens of throw pillows that make up her second collaboration with Joon Loloi—with rug prices starting at $59, and throw pillows ranging from $39 to $59. Leaning even more into the vintage patterns and textiles that shaped her inaugural capsule, the designer particularly emphasized florals applied in repeating motifs, geometric stripes, plaids, and checkered prints.“Everything goes with everything,” she insists. “I view muted, muddier tones as neutrals, and they complement each other really nicely, but they also work really well with unexpected colors, like a bright red or more primary tones.” At the same time, Caillier speculates that the rugs are strong enough to stand on their own. “Sometimes the rug is guiding the design, but often it's the textiles.”The Rothwell (pictured) is a particular favorite of Caillier’s, based on a vintage rug that has lived in her mind rent-free for the past decade. Courtesy of Joon LoloiCaillier gets a particular satisfaction from seeing how people style her designs in their homes. If she may offer some expert advice for getting the balance right, though, she recommends that a rug be large enough to cover the surface area of all your furniture (“[The living room is] where people tend to go too small”) and five throw pillows maximum on one sofa.Other pearls of wisdom for reshaping a room from floor to ceiling? Pairing a great rug with an elaborate window treatment or statement sofa. “That's really the winning mix. You want a sofa that's going to be around for 20 years—and these rugs are such good quality, they're going to be around just as long.”“It's fun to have an idea for what I want the pattern to be, and then figure out what the construction of the rug. It really changes it, says Caillier. Courtesy of Joon LoloiHeidi Caillier’s second Joon Loloi collection is available to shop starting today on Joon Loloi’s website.Heidi Caillier x Joon Loloi Scarlett RugHeidi Caillier x Joon Loloi Stella RugHeidi Caillier x Joon Loloi Allie PillowHeidi Caillier x Joon Loloi Guillermo RugHeidi Caillier x Joon Loloi Rothwell Printed RugHeidi Caillier x Joon Loloi Penelope PillowAudrey is the shopping editor at Architectural Digest based in New York City. She enjoys recommending products, writing about interiors, and catching up on last year’s Oscar-nominated films. Before joining AD she previously held roles at Business Insider and The Strategist. ... Read More