Heenat Salma brings farm-to-city experience to Old Doha Port

Heenat Salma opens a new store at Old Doha Port, bringing its farm-to-city concept, café, artisanal products and workshops to the heart of Doha.Heenat Salma has officially opened its new store at Old Doha Port, bringing its farm-to-city concept to the heart of Doha through a combination of food, artisanal products, crafts and interactive workshops.The new space, located at Store 34, offers visitors an opportunity to experience elements of Heenat Salma Farm without having to travel to its original location, including its café, concept store and dedicated workshop area.Speaking to Doha News, Pallavi Mhardolkar, Head of Marketing at Heenat Salma, said the opening was driven by the intention to make the farm’s sustainable approach and offerings more accessible to people living in the city.“As you are seeing, Heenat Salma Farm is a sustainable farm. So we had to bring the concept of farm to the city,” she said, explaining the idea behind the new location. “That’s how the whole idea of farm to city came and that’s how Heenat Salma Old Doha Port store opens.”Describing what visitors can expect, Mhardolkar said the new outlet brings a smaller experience of the farm into an urban setting.“So you see a mini Heenat Salma Farm that is now back in the city,” she said. The store features a café offering some of the farm’s popular food products, including its breads and dairy items.“People love Heenat Salma’s food,” she said, adding that visitors can now enjoy the café at Old Doha Port. “People love our sago breads, our dairy products. So you can find those in the city now. It’s closer to you.”Beyond its food offerings, the new location also houses a concept store featuring crafts and products available at Heenat Salma’s original store.According to Mhardolkar, the aim is to bring the farm’s existing retail experience closer to customers while introducing more people to its collection of artisanal products.The venue also includes a dedicated space for workshops, responding to requests from people interested in taking part in Heenat Salma’s activities within the city.“A lot of times we get an enquiry from people that if they can be doing the workshops either at their home or in a space in the city,” Mhardolkar said. “So now this is the space for them to do it.”