Having ‘good taste’ won’t save designers

“Taste will be the key differentiator.” “Taste is what AI can’t replace.” “Taste is our competitive advantage.” Have you heard these as many times as I have over the last year? It feels like every time technology is mentioned, especially AI, the go-to argument is that as execution gets easier, we have to move upstream and be hired for our thinking. Then that standard conversation around “taste” arises as the key to unlocking our future greatness. I am not here to disregard the fac...