Harley looks to enter electric off-road market with latest acquisition

Harley-Davidson's electric motorcycle division, LiveWire, has acquired Dust Moto, the maker of the impressive Hightail electric enduro bike. This move underscores Harley's commitment to expanding its footprint in the burgeoning electric off-road market. By integrating Dust Moto's technology, LiveWire aims to enhance its product lineup with a more diverse range of electric bikes, appealing to both traditional Harley riders and environmentally-conscious consumers. This acquisition signals a significant step towards Harley-Davidson's broader strategy of transitioning to sustainable transportation solutions.