Harlem's Own Fergie Baby Fronts Awake NY's Heavyweight Plain Jane Sweats Campaign
SummaryAwake NY has enlisted Harlem native Fergie Baby to star in the campaign for its newly released "Plain Jane" sweats collectionShot on location in Harlem, the lookbook celebrates both the rapper's roots and the brand's quintessential New York DNAAvailable in three versatile colorways—black, baby blue, and grey—the updated silhouette features a more cropped fit on the full-zip hoodie paired with a relaxed, wide open-hem sweatpantAwake NY is taking it straight back to the boroughs. To launch...
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