Hailey Bieber’s Go-To Sun Care Brand for a Year-Round Glow Is on Sale

E! Illustration/AmazonCarroten, the Greek heritage sun care brand Hailey Bieber helped make viral back in 2023, is marked down for Amazon’s Prime Big Deal Days. The model and Rhode founder previously posted about the brand’s Intensive Tanning Gel and later clarified via DM that she thinks it’s “the best ever.” Her trick? She mixes the browning tanning accelerator with SPF when she’s spending time in the sun. And while summer may be over, Carroten has plenty to shop for fall, too. The brand recently launched its first sunless self-tanning collection, including a color-correcting mousse, face drops, and gradual tanning body butter. Bieber previously posted about Carroten’s Intensive Tanning Gel, calling it “the best ever.”Carroten products are on sale for Prime Day, including Carroten Intensive Tanning GelThe brand also recently launched its first sunless self-tanning collection, with options for keeping up your glow through fall and winter. So whether you want to stock up on Bieber’s favorite for your next warm-weather vacation or keep your summer glow going without the sun, October Prime Day is a good time to shop Carroten for less.Carroten Intensive Tanning Gel, Browning Tan Accelerator, 5 oz + SpatulaPowered by the Infinite Tan System, this tanning gel's naturally derived carrot and coconut oils accelerates the tanning process for a rich, long-lasting bronze.Carroten Turbo Tan Intensifier, Tanning Primer, 5 oz + WipeThis tanning primer is infused with carotenoids and Vitamin E to help enhance the look of a deeper, longer-lasting tan while supporting a healthy-looking, even glow.Carroten Intense Tanning Oil Spray, 6.7 oz + WipeLooking for a tanning oil spray that keeps skin looking soft and smooth? This one is infused with Vitamin E, carotenoids, and calendula to help condition and hydrate skin for a smooth, healthy-looking glow during tanning.Carroten Gold Shimmer Tanning Gel, Browning Tan Accelerator, 5 oz + SpatulaAchieve an instant, even tan with a natural golden tone, enhanced by light-reflecting shimmering pearls. This radiant formula highlights your skin with a subtle sparkle, giving you that luminous, sun-kissed look.Courtesy of CarrotenMore Hailey Bieber-Approved Tanning SolutionsCarroten Face & Body Self Tan DropsApply these self-tan drops straight to your skin for a sun-kissed glow or mix a few drops into your moisturizer for a gradual, more subtle tan.Carroten Self Tan MousseThis self-tanning mousse is available in a green or violet base for a light/medium or dark color payoff. It features a weightless formula that's infused with natural DHA derived from plant sugar, hyaluronic acid, ceramides, and niacinamide for a hydrated, smooth, and believable tan. How We ChooseThe E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.