Haier showcases its "Home of Intelligent Possibilities" at IFA 2026

Partner content ‘Partner Content’ is used to describe brand content that is paid for and controlled by the advertiser rather than the Euronews editorial team. This content is produced by commercial departments and does not involve Euronews editorial staff or news journalists. The funding partner has control of the topics, content and final approval in collaboration with Euronews’ commercial production department. © - Copyright Haeir • Updated: 21/09/2026 GMT+2 - 12:00 At IFA 2026 in Berlin, Haier showcased its “Home of Intelligent Possibilities”, bringing together AI-powered appliances, connected services and robotics to explore how technology can make everyday life simpler and more intuitive. ADVERTISEMENT ADVERTISEMENT With plans to invest around €13 billion over the next five years in AI, chips and IoT security, Haier is developing technologies designed to anticipate consumer needs and connect different parts of the home. From AI-powered washing machines and ovens to smart refrigeration and robotics, the video explores Haier’s vision for a more connected home, alongside its focus on local consumer needs, sustainability and human-centred innovation. Partner content presented by ‘Partner Content presented by’ is used to describe brand content that is paid for and controlled by the advertiser rather than the Euronews editorial team. This content is produced by commercial departments and does not involve Euronews editorial staff or news journalists. The funding partner has control of the topics, content and final approval in collaboration with Euronews’ commercial production department.