Gwyneth Paltrow, 53, bares it all and drops her towel in cheeky new Goop promo

Gwyneth Paltrow let her towel slip in a cheeky new ad for Goop. In Thursday’s Instagram promo, the actress stood in a field of wildflowers with wet hair and a towel wrapped around her as she scrolled on her phone. As the “Marty Supreme” star, 53, turned her back to the camera, the fabric fell and nearly revealed her backside. Gwyneth Paltrow released a cheeky new Goop ad on Thursday. goopbeauty/Instagram The actress stood in a field of wildflowers in a towel, scrolling on her phone. goopbeauty/Instagram The footage quickly cut to the Goop Beauty logo. “Want to shower with us?” the caption asked social media users. “The next addition to your daily ritual is dropping soon.” The Oscar winner showing some skin comes one month after she flaunted her toned bikini body during a yacht day in Italy. The 53-year-old turned from the camera and let the towel slip. goopbeauty/Instagram “Want to shower with us?” the promotional video asked. Getty Images for goop Want more celebrity and pop culture news? Start your day with Page Six Daily. Thanks for signing up! During the June outing with husband Brad Falchuk, Paltrow sported a white two-piece bathing suit as she sunbathed. She previously spoke to British Vogue in 2023 about her plans to “embrace aging” despite the “double standard” in Hollywood. “This idea that we’re supposed to be frozen in time is so weird,” Paltrow explained. “It’s handsome to go gray [as a man], but for women it’s like, ‘What do you plan to do about your wrinkles and your aging skin?” Last month, the Oscar winner (pictured above in April 2023) showed off her toned physique on a yacht. Getty Images for Daily Front Row Paltrow (pictured above in November 2016) has previously gushed about wanting to “embrace aging.” Mike Windle She clarified, “I don’t want to erase time from the life I’ve lived, and I don’t have to be wrinkle free.” The previous year, Paltrow made headlines for stripping down completely on her 50th birthday, wearing nothing but gold body paint. “I feel so good turning 50, and this is about expressing that sense of energy and optimism that I’m experiencing,” she gushed. When Paltrow (pictured above in October 2021) turned 50 in 2022, she posed sans clothes. gwynethpaltrow/Instagram The “Marty Supreme” star (pictured above on March 15) told her Instagram followers she “accepts [her] humanity,” wrinkles and all. ZUMAPRESS.com Ahead of her milestone birthday, Paltrow told her followers her “body [is] a map of the evidence of all the days” she’s lived. She called it “a collection of marks and irregularities that dog-ear the chapter,” adding, “[I’m] scarred from oven burns, a finger smashed in a window long ago, the birth of a child. Silver hair and fine lines.” The Emmy winner concluded, “I accept the marks and the loosening skin, the wrinkles. I accept my body and let go of the need to be perfect, look perfect, defy gravity, defy logic, defy humanity. I accept my humanity.” Community Guidelines Welcome to the Page Six Community! Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas in a safe space. In order to do so, we've created a simple set of rules that will improve your experience. Simply put, keep it civil. Your post will/might be rejected if it contains: Spam Insults, profanity, incoherent, obscene or inflammatory language and threats of any kind Attacks on the identity of other commenters or the article's author User accounts will/might be blocked if we notice: Continuous attempts to re-post comments that have been previously moderated/rejected Racist, sexist, or homophobic comments Attempts or tactics that put the site security at risk So, how can you be a power user? Stay on topic and share your passion. Feel free to elaborate to get your point across. 'Like' or 'Dislike' when you are filled with emotions! Protect your community. Use the report tool to alert us when someone breaks the rules. Thanks for reading our community guidelines. Don't forget, freedom of speech is not the freedom of reach!